Bridging the gap between user expectations (2 seconds) and average website load time (5 seconds) is the goal of page speed optimization and the tactics we’ll outline later. But why exactly does page speed matter?
Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and commitment into something, your unique familiarity with it can be tough to shake.